Human expertise,
properly valued.
Most of the industry is racing toward generated programmes. PROTR is built for the people who actually coach: a marketplace for your work, tools to run your athletes, and 80 percent of every sale after platform fees. We're onboarding founding coaches now.
Founding coachesiOS app + web dashboardStripe payoutsNo software fee
What a coach keeps on a sale.
You set the price. The same split applies wherever the sale came from.
Founding-coach terms are being finalised, and early coaches will be told before anything changes.
The tools to run athletes, and a shelf to sell from.
Your listings sit in Explore, the marketplace tab every athlete already has open. Everything else runs in Coach mode and the web dashboard.
Sign in at protr.app/coach with the same account. Athlete list, programme builder, assignment, invites and history from a desktop browser.
Programme builder
Structured endurance sessions with step targets for pace, power and heart rate. Strength blocks with prescribed sets, reps and RIR. Athletes run them on iPhone and Apple Watch.
Athlete compliance dashboard
Each athlete's training load, completed sessions, PRs and session RPE in one view. In the app, and on the web at protr.app/coach.
Habit and check-in tracking
Assign daily habits and check-ins. Streaks and weekly compliance show you who needs a message this week.
Group programmes
Deliver one programme to a team or community. Compliance scoring and a leaderboard come with it.
In-app chat
Coach to athlete messaging inside PROTR, next to the data you are talking about.
Stripe payouts
Connect a Stripe account once. Payouts run on the 1st of each month, straight to your bank.
From application to first sale.
Apply
Request founding access below, or apply from Coach mode in the app. We onboard in small batches and reach out when there's a spot.
Build
Programmes, structured sessions, nutrition plans and recipes in the builder. Set your own price.
Publish
Your listing goes live in Explore. Athletes buy it inside the app through Apple and run it directly in PROTR.
Get paid
80 percent of every sale after platform fees. Stripe Connect pays out on the 1st of each month, with a $10 minimum.
Be one of the founding coaches on PROTR.
We're onboarding marketplace creators in small batches as PROTR grows. Leave your email and we'll reach out when there's a spot.
Small batchesNo fee to applyTerms shared before you listIs PROTR free for coaches?
Yes. Coaches can manage athletes, build programs, and use the messaging features for free. Marketplace listings for selling programs are available with no upfront cost - PROTR takes a small commission on sales.
How do I get athletes onto PROTR?
Share your unique coach invite link. Athletes download the free PROTR app, enter the code, and are instantly connected to your dashboard.
Can I build structured endurance programs?
Yes. PROTR supports structured workouts with step-by-step targets for pace, power, and heart rate - for running, cycling, and swimming. Athletes execute them on their Apple Watch.
Can I sell training programs?
Yes. List programs, video tutorials, and PDF plans in the PROTR marketplace. Payments are processed via Stripe. You get paid directly - no platform lock-in.
What data can I see for my athletes?
Training load (TSS/CTL/ATL/TSB), workout history, PR records, nutrition compliance, habit streaks, and session RPE. Everything you need to make informed coaching decisions.